Its very hard to find unconventional ad these days, but this one is quite interesting and funny. I love the idea, whether it works for brands or not is another issue tat we will see in near future in the market :).
Nice Execution Nice Idea big hug for the creators of this blog.
Brand: STOP NOT
Agency: Meridian Communications
Story Board
Courtesy: afaqs.com
TVC opens with a war in progress.
While every soldier is active and firing at enemies, we see
one soldier eating a snack pack.
Suddenly the firing increases and his partner gets shot. His
dead body lands next to him.
The man least bothered by this, continues eating his snack. Suddenly
a bullet hits his Stop Not packet and the crunchy rings fall on the ground.
Strangely, he sees the snack's spirit leave for its heavenly
abode. Seeing this, he gets really angry.
With full energy he comes out of his hiding spot and faces
the enemy, demanding that they kill him too.
TVC ends with the Stop Not packets talking to the audience
saying, new Stop Not now in four new flavours
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